05 April 2013
MIDDLEBURY, CT – April 5, 2013 – Timex, the leader in outdoor and sports performance timepieces, announced the launch of “I Am A Runner,” the brand’s new marketing campaign that celebrates every runner’s unique personal story. Bringing to life the passion and motivation that unites all runners, regardless of skill level, “I Am A Runner” is an interactive initiative that provides a platform for consumers to share their running experiences and rewards them for sharing their stories.
The campaign kicked off with a series of media activities in New York City featuring Boston Marathon legend, Dick Hoyt. Hoyt, a longtime Timex ambassador, has competed in more than 1,000 endurance events along with his son, Rick, who suffers from cerebral palsy. As Team Hoyt prepares for their 31st Boston Marathon later this month, they are hoping to inspire all runners with their uplifting message.
Timex has created an “I Am A Runner” Facebook app, which will collect all runners’ stories and will serve as a centralized host for submitted content and photos. Individuals who share their stories via the hashtag #IMARUNNER will be eligible for opportunities to win Timex® IRONMAN® watches. In addition, Timex will share inspiring stories of runners across its social media platforms, from everyday stories of triumph to content collected from the Timex Multisport team.
Recent research by Timex shows that 54 percent of core runners do not wear sports watches, an essential piece of gear that allows runners to track and evaluate their workout in real time. With the launch of the “I Am A Runner” campaign, Timex is hoping to tap into this group of core runners.
“As a trusted training partner to runners everywhere, we continue to be inspired by the moments of personal triumph we’ve witnessed at marathons, triathlons and even three-mile loops around the lake,” said Sam Martin, Timex Senior Brand Manager, Sports. “‘I Am A Runner’ campaign represents our biggest commitment to honoring those men and women whose running experiences have been enhanced by one of our timing devices and whose inspirational stories help all of us push our way to the finish line, whatever that finish line might be.”
Timex will introduce additional “I Am A Runner” activations throughout the summer, with the program culminating with a large-scale event at the New York City Marathon.
“I Am A Runner” will be supported online with advertising that will appear on relevant lifestyle websites as well as print insertions in Runner’s World.
For more information and to submit your #IMARUNNER photo or story visit https://apps.facebook.com/timex-imarunner/